Here are two good articles on how Pepsi participated in this weeks festivities in NYC:
A Soft(drink) Start To Social Media Week, Sponsored By Pepsi!
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121659&nid=110704
Social Media Week: "CSR is moving from the kiddie table to the big peoples table."
http://www.vault.com/wps/portal/usa/blogs/entry-detail/?blog_id=1462&entry_id=10761
Via: In Good Company: Vault Career Intelligence and Just An Online Minute: MediaPost Publications
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